A recent survey of pharma marketing activity showed iPad detailing as one of the most popular digital marketing activities, second only to websites. With 65% of pharma marketers reporting they provide sales reps with iPad content, this is now a mainstream activity.
In our experience, both marketing and medical are increasingly comfortable with interactive and multimedia content that leverages digital capabilities, however few are willing to adopt tailoring content to customer preferences.
We were very pleased recently to develop iPad detailing content that tailors the iPad messages to customer segmentation data captured during the call. As marketers and sales representatives become more comfortable with the use of iPad’s during sales calls, we believe this is the logical next step to close the loop. If you are interested in increasing the effectiveness of your sales calls by tailoring iPad content to your customers, please ask us how.